After 15 years working as a graphic designer and a brand expert, one day I realized that my work is more than just a job we do. It’s a true expression of who I am and an opportunity to create the best version of myself to serve the world in a meaningful way. This realization changed the course of my life and business forever.

I believe that we're all unique by creation and life-experiences; therefore, our authenticity when combined with empathy is the strongest and the most effective strategy we can use to build our brand and business. It's also the most natural one.

The Five Elements approach I use in this journal was inspired by Eastern spiritual philosophies that I’ve been fortunate to study and practice for over a decade. At its core is bringing the emotional, physical and spiritual authenticity of your brand into balance using the attributes of the five natural elements: earth, water, fire, air and ether. This unique approach begins from the heart of the entrepreneur and resonates outward with passion, good service and abundance, building a rich, engaging and fulfilling brand.

There are two parts to this journal: In part one, you will develop insight and understanding of your brand as an expression of who you are, develop clarity of vision and the impact you wish to have. In part two, using empathic thinking you will get to know your audience as intimately as possible. This exercise will help you focus your efforts and bring your authenticity forward in a way that connects with the people you want to serve.

If you are a holistic minded entrepreneur, who seeks meaning and fulfillment in business as well as in life, then you will love this journal. Most of the questions in this journal are used by professionals regularly during discovery phase of a brand and used as a foundation for creating marketing strategies. Keep in mind that there’s always a gap between strategy and creativity, transforming the knowledge into solid ideas.

Bridging this gap requires time and subconscious processing. Use your answers as blueprint for inspiration and work on your brand in your own time. There are plenty of empty pages left for you to draft your ideas

and keep them in one place.

I'm so excited to bring this journal to you. I truly hope that it will inspire and empower genuine, heart driven and powerful new businesses to emerge into the world.

~ with love.

Ece Savas